LeaDroid sales chat

, Joona

We started offering our chat service for a limited number of customers a little while back. The feedback has been overwhelmingly positive so we decided to add it to our product portfolio.

IN A NUTSHELL: LeaDroid Chat is a full-feature customer service / sales chat that’s super easy to operate and install.

We already tell you who visits your site. This is your chance to know even more about your visitors and help people engage with your offering in a very compelling way.

Features include: Unlimited chats per rep, co-browsing, notifications, departments, automatic real-time translation (Bing, Google) and much more. Basically everything you could ever need and then some.

The chat tool is completely independent, so you don’t necessarily need to have LeaDroid running to use the chat service we provide. If you want to know more, feel free to drop us an email at sales@leadroid.com and we’ll get right back to you.

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Getting the most out of LeaDroid

, Joona

We’re trying to build the best possible tool for you to do more with the data you already own. This in mind, we felt it appropriate to tell you how we think you should make use of LeaDroid to get the most out of it.

You have probably already integrated LeaDroid with LinkedIn. This way, we’ll automatically fetch company info whenever one is available and deliver it to you in the lead view. When you open up a lead and see a small “i” next to the name, you know we have the company profile available: 3_ld.jpg

After you press the small “i”, the results will look like this:

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This level of info will usually help you qualify or disqualify a company without doing any additional searching. Feel free to “hide” any leads that don’t seem the type of companies that could be your customers.

After you’ve established that a company is indeed a potential customer based on geography, company size and industry, you might want to dig deeper by searching for the decision makers on LinkedIn, or if you’re using the paid version of LeaDroid, just by pressing the “People”-button shown in the picture above. The results behind the “People”-view might look something like this:

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It’s not everyday you have this guy show up in your lead view! As far as we know, he might appreciate a phone call instead of an email.

The whole point of the “People” view is to get you all the info you need without you ever leaving LeaDroid. From this point on, you might want to split the leads into two camps - Marketing qualified leads and Sales qualified leads.

You can export all your “starred” leads into an excel spreadsheet to help you upload leads into your marketing or sales software. If you’ve integrated LeaDroid to your CRM, you just assign the automatically uploaded leads into a suitable process flow based on what you would like to happen to the customer next. Some are ready for a sales call, others might appreciate some additional info via email.

If all this seems like it’s a bit too much for your organization, just do this: Prioritize ten leads a month from all the leads you get. Based on the info we provide, figure out which are the ones most important for you.

After that, contact them and ask if there’s anything you can do to help. You should be well on your way to doing better in terms of sales just by doing this one simple thing.

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Integration to Pipedrive

, Joona

We've now set up and tested our Pipedrive-integration and everything is as simple as it can be.

If you are currently using Pipedrive and want to transfer leads from LeaDroid automatically, just go to pipedrive.com and Settings--> Personal --> API. There you can see the API token that is used to transfer leads from LeaDroid to Pipedrive.

When you come back to LeaDroid, just click on Settings-->Integrations-->Pipedrive, drop the token in the window and press "Save". You're all done.

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The leads will transfer overnight and you'll have all the new leads waiting for you in Pipedrive under Contacts-->Organizations.

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Now you don't have to manually input leads to Pipedrive when they show up in LeaDroid. Happy selling!

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Lead Generation in the Financial Industry sector - a modern approach

, Joona

Early bird gets the worm. We all know the saying. In this case, however, the worms run on a schedule of their own.

What if the bird just had the most up-to-date information as to where the juiciest worms have just surfaced? Wouldn’t it give that bird an upper hand against all the other birds?

Asset managers and other financial services providers tend to compete for the same clients. We all know that clients’ decisions are not always necessarily based purely on logic.

Inbound marketing in the financial sector has been challenging enough to implement, due to its conservative atmosphere and the wheels of development turning utterly slow. But being archaic is of no good. You have to be agile enough to rake in the clients’ attention when they are selecting the most suitable asset manager or have other special needs from the market.

People end up with vast sums of money through a myriad of ways. The people ending up with money are rarely expert asset managers. They know they need to invest the money somehow. And guess what? Google might be the first place to start looking for this kind of advice. What if they visited your website and were interested in your services, but didn’t fill up the contact form? There are plenty of investors, including a large variety of institutional investors, that might visit your company’s site, but you never had a clue.

It has become an essential part of a modern marketing strategy for today’s financial services providers. With appropriate means, you can efficiently track which investing organizations have visited your site, how long and how often they have visited there and spent their valuable time. Also remember that website visitors spend time on your site according to how the information on your services is presented.

How much is a new client worth to you? Consider all the daily unique visitors interested in your company and its services. It’s time to get ahead of the game and not just try and catch up.

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Growth hacking. What’s it to you?

, Joona

There’s been a lot of buzz on growth hacking. This happens from time to time. Something grabs our attention and suddenly it’s all about that one thing. Growth hacking, of course, is a collection of things, but let’s broadly define the term.

What is usually meant with growth hacking?

Straight out of Wikipedia: a marketing technique developed by technology startups which use creativity, analytical thinking, and social metrics to sell products and gain exposure.[1][2] It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television.

This all makes sense. What’s our problem with growth hacking? Nothing really - just the usual. When a term finds traction of this magnitude, it tends to be flown around and attached to contexts it simply does not belong to and loses all meaning. It has similarities to the entrepreneurship/startup-buzz. When everything is about how cool, new and game-changing growth hacking is and how growth hackers drink champagne with all the cool people and this is how growth hackers trim their beards, the thing itself starts to diminish.

You, your friends and us have a lot to learn about the best practices of growth hacking. We don’t have to drink the Kool-Aid to benefit from it - it would just be silly to skip great techniques due to adversity to the term.

What it boils down to and what we can all do better in 2016:

-Test more. This applies to everything.

-Use channels with measurable ROI.

-Produce content regularly, whether you like it or not.

-Be active in social media (at least the parts of social media relevant to your business)

-Take advantage of the people already visiting (with a product like LeaDroid, wink wink). Sell more by getting in touch with your customer earlier.

To get things to a flying start and cross at least one thing off your to-do (you’re welcome), sign up to our 14 day trial now. No strings attached. Just give LeaDroid a shot. You won't regret it.

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B2B Lead generation software you can actually afford

, Joona

During the last few months we’ve taken a deep look at the B2B lead generation software / lead automation market. What we want to do, is to make LeaDroid synonymous with affordable, easy-to-set-up, no-scripts-or-code-required lead generation tool that takes advantage of the analytics you already have access to.

Many of our competitors don’t really cater to SME’s (companies like yours), because monthly plans are often priced in the hundreds (no matter if the currency is £, $ or €). We want every company to be able to make the most of their Google Analytics data. This is why we feel it is important to have a pricing tier every company can afford.

Most of our competitors use scripts or snippets you insert on every one of your web pages. In addition to being a huge drag to set up, this makes it easy to detect what software you are using. We decided to take product design a bit further and made it possible to do the whole installation process with three clicks and less than 10 seconds.

Ease of use: We feel sales already has enough on their plate. The last thing they need is more hard-to-use software. We decided to seamlessly integrate our lead generation tool to your CRM system. Warm leads delivered to your CRM fresh every morning. You’re welcome.

What's in it for me? Right now we’re changing the way our customers (you) sell. Instead of cold calling, you’ll be calling leads with verified interest in your product or service. Not using a lead generation tool is leaving money on the table. What other investment delivers the same ROI?

Take a look and have a go at our trial. No strings attached.

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