There’s been a lot of buzz on growth hacking. This happens from time to time. Something grabs our attention and suddenly it’s all about that one thing. Growth hacking, of course, is a collection of things, but let’s broadly define the term.
What is usually meant with growth hacking?
Straight out of Wikipedia: a marketing technique developed by technology startups which use creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television.
This all makes sense. What’s our problem with growth hacking? Nothing really - just the usual. When a term finds traction of this magnitude, it tends to be flown around and attached to contexts it simply does not belong to and loses all meaning. It has similarities to the entrepreneurship/startup-buzz. When everything is about how cool, new and game-changing growth hacking is and how growth hackers drink champagne with all the cool people and this is how growth hackers trim their beards, the thing itself starts to diminish.
You, your friends and us have a lot to learn about the best practices of growth hacking. We don’t have to drink the Kool-Aid to benefit from it - it would just be silly to skip great techniques due to adversity to the term.
What it boils down to and what we can all do better in 2016:
-Test more. This applies to everything.
-Use channels with measurable ROI.
-Produce content regularly, whether you like it or not.
-Be active in social media (at least the parts of social media relevant to your business)
-Take advantage of the people already visiting (with a product like LeaDroid, wink wink). Sell more by getting in touch with your customer earlier.
To get things to a flying start and cross at least one thing off your to-do (you’re welcome), sign up to our 14 day trial now. No strings attached. Just give LeaDroid a shot. You won't regret it.