Early bird gets the worm. We all know the saying. In this case, however, the worms run on a schedule of their own.
What if the bird just had the most up-to-date information as to where the juiciest worms have just surfaced? Wouldn’t it give that bird an upper hand against all the other birds?
Asset managers and other financial services providers tend to compete for the same clients. We all know that clients’ decisions are not always necessarily based purely on logic.
Inbound marketing in the financial sector has been challenging enough to implement, due to its conservative atmosphere and the wheels of development turning utterly slow. But being archaic is of no good. You have to be agile enough to rake in the clients’ attention when they are selecting the most suitable asset manager or have other special needs from the market.
People end up with vast sums of money through a myriad of ways. The people ending up with money are rarely expert asset managers. They know they need to invest the money somehow. And guess what? Google might be the first place to start looking for this kind of advice. What if they visited your website and were interested in your services, but didn’t fill up the contact form? There are plenty of investors, including a large variety of institutional investors, that might visit your company’s site, but you never had a clue.
It has become an essential part of a modern marketing strategy for today’s financial services providers. With appropriate means, you can efficiently track which investing organizations have visited your site, how long and how often they have visited there and spent their valuable time. Also remember that website visitors spend time on your site according to how the information on your services is presented.
How much is a new client worth to you? Consider all the daily unique visitors interested in your company and its services. It’s time to get ahead of the game and not just try and catch up.